6 Benefits of Magento PWA Development for Businesses
With mobile dominance increasing every day, it is hard to imagine a business that is not present on mobile. But, developing a native mobile application is neither affordable nor a good idea for startups or budding entrepreneurs. Thus, they need a solution that helps them build a strong presence on mobile without breaking the bank. Thankfully, Magento PWA is one such option. It is a set of tools and technologies that help businesses develop a PWA using Magento 2.
Let’s see what benefits Magento PWA development provides to help businesses deliver an engaging user experience without putting much efforts:
An Omnichannel Experience
If you develop a Magento PWA, it will allow your users to access your online store on any device of their choice. Being “Progressive”, these solutions help businesses deliver a seamless customer experience regardless of the devices being used by their customers.
As an eCommerce store owner, you need to be present everywhere and PWAs help you do just that. Magento PWA solutions function well on all the famous web browsers including Safari, Firefox, Chrome and more.
The biggest goal of a merchant is to help customers complete sales in every way possible. Because of having offline capabilities, PWAs developed using Magento eCommerce platform let users load online stores and place orders even if their internet connection is slow or they’re not at all connected. This helps businesses increase conversion rates and grow sales.
While PWAs provide several features that help retailers boost sales, sending push notifications is something that helps online store owners in more ways than one. It helps them stay connected with customers all the time, boosts engagement, and draws attention even when users aren’t using the online store. If used in a right manner, brands can increase customer engagement by upto 100% using push notification feature.
Just building a presence is not sufficient in crowded online markets. You need to make efforts to increase your visibility and draw the user’s attention. But, thankfully, Magento PWAs do all the hard work for you automatically and help you rank higher on the search engine result pages. You just need to make sure your PWA is crawlable and you will be all set to reap the benefits of its built-in SEO capabilities.
Safety and Security
Even if you compare the security of a PWA with a native app, it won’t fall short in any way. While Magento PWA solutions work like an app, they are actually websites having their own URLs. Thus, these solutions can use HTTPS to ensure security which makes PWAs safe from malicious attacks and security threats.
Seeing all the above-mentioned benefits, a lot of online store owners think that they will come at a high cost. But, that is not the case. Developing a PWA is a very affordable option that will help you scale your businesses without spending a hell of a lot of money. If you have a team that understands development well, you can develop a Magento PWA that helps you multiply your revenue by many folds.
Developing a PWA using Magento is a great way to ensure that your business works as expected. In case you’re still uncertain about Magento PWA Development, get in touch with eCommerce experts at Envision eCommerce and we would be more than happy to assist you.