If you are looking for an answer to why migrate to Magento 2 and how it will benefit your business, this blog will help. There are numerous reasons why businesses choose Magento 2 for scaling and improving their business performance.
Whether your business model is B2B or B2C, Magento 2 can help you deliver an amazing omnichannel experience, improve business agility, and grow sales with the help of data intelligence tools. What else does a business need? Let’s analyze all these advantages of Magento 2 migration in detail to analyze how the decision will pay off.
Magento 2 platform provides native B2B capabilities using which you can execute even complex transactions and manage catalogs seamlessly. Also, you will have the option to integrate some great extensions to improve and customize the functionality of your online store. These extensions cover search functionality, marketing, payments, and much more.
Faster Checkout Means More Sales
One of the most essential features of an eCommerce website is faster checkouts. It is the one factor that decides whether you are going to make sales or not. In most eCommerce platforms, a buyer has to go through at least four stages before they complete the checkout. However, Magento 2 enables businesses to set up a two-step checkout process i.e. review and payments. Thus, it also improves the overall customer experience along with sales.
It is Mobile Friendly
According to reports, 80% of internet users own a mobile phone. Thus, it is crucial for retailers to not just have a presence on mobile but set up an experience that converts visitors into buyers. Thankfully, Magento 2 got them covered.
It is a mobile-friendly framework offering responsive design themes and a seamless mobile checkout option for the customers. That means by migrating to Magento 2, you can not just build a beautiful presence on mobile but also grab the opportunity to cater to the mobile audience seamlessly.
Magento 2 is Easy to Update
Upgrading to the latest version of the eCommerce development platform is a hassle for many online retailers. However, with Magento 2, you can push these updates in smaller chunks and thereby improve the overall experience your store provides. Magento releases updates and security patches from time to time and lets retailers evolve continuously for better performance.
Magento 2 has many B2B marketing capabilities that help marketers optimize stores as per the ongoing trends in the market. It last year introduced email marketing automation which allows merchants to create campaigns and push them to the target audience within minutes. If you need further assistance, they also provide 24/7 support to let you utilize every one of the functionalities that the platform offers.
Once you migrate to Magento 2 from other eCommerce platforms or Magento 1, you will see a sharp increase in your website traffic and conversion rates due to its extensive features and flexibility to customize experiences. If you want to hire experts that can make this transition easier for you, you can contact Magento 2 migration experts at Envision eCommerce.