Top SEO Practices To Optimize Your eCommerce Store
If people can’t find you when they search online, it is pointless to have a well-designed website with the best products at the best prices. The higher your position, the better.
It is where all of your SEO work will pay off. People are more likely to find you if you rank higher in search results. And the more visitors you attract, the more sales you’re going to make.
You could use digital advertisements, but with Product Listing Ads (PLAs) becoming more expensive by the day, it’s simply not possible to compete with massive eCommerce firms in keyword bidding wars. Here’s where eCommerce SEO may help.
Search Engine Optimization (SEO) is one of the best ways to reduce your reliance on sponsored channels, improve your Google search rankings, and increase organic traffic to your website.
Whether you’re new to eCommerce SEO or just seeking new ways to increase traffic to your store, we have got you covered. Here are some top tips to maximize your SEO efforts:
1. Find Effective Keywords
Keywords are the terms that people use to find information on the internet. These are the terms you should concentrate on to appear to potential clients seeking your products.
You can have as many keywords as you want, but your ultimate goal is to inform Google about the content of each page on your site so that it can appear in relevant searches. Don’t waste time focusing on multiple keywords for each page; this will only muddy the waters! Instead, choose one (or two) terms to focus on for each product, page, or category.
- Put yourself in the shoes of the consumer
What keywords would you search for if you were a customer looking for your goods, say winter boots? These are commercial keywords such as “winter boots sales,” “winter boot discounts,” “winter boots for women,” and so on. Working backward might assist you in determining keywords and gaining a better knowledge of how your clients find you.
- What is the purpose of the keyword?
Commercial keywords are covered, but other kinds, such as informational and navigational keywords, produce different results on Google. For example, “winter boot care” is likely to be instructional blogs, and “winter boots in Boston” is more likely to be local retailers.
2. Make Your Product Page Experience Worth Remembering
In recent years, Google has improved its search to highlight the highest quality material near the top of its results, and the eCommerce industry is no different. Here are some of the top practices to enhance your product page and customer experience.
- Include several product photographs in various colors and sizes and descriptions of the models included in each image.
- Videos showing the product in use.
- Quotes, ratings, and reviews from actual users of the product.
3. Fix Broken Links and 404 Errors
Broken links have long been viewed as red flags by SEOs. They have an impact on the consumer experience as well as the performance of your website. Users will be stopped in their tracks if you interlink with broken product pages and categories. Others are more likely to quit your site than to stay and browse around new pages.
If you use an SEO tool like Ahrefs, Semrush, or Moz, you can easily find all of your site’s broken links and put in the effort to fix them. It’s as easy as unlinking them from wherever they have formed links.
It’s hardly the end of the world if you miss a few broken links. It is where a well-optimized 404 page can help users find new goods by directing them to other parts of your website.
It’s never been easy to get organic traffic, and it’s even more challenging for eCommerce businesses these days. But that doesn’t rule out the possibility. You’ll certainly enhance your organic traffic if you adopt the eCommerce SEO best practices suggested in this post.
Will you get immediate results as you did with your PPC campaigns? Almost certainly not. SEO has always been a long-term strategy that requires constant attention. With enough patience and hard work, SEO can be a lever that drives consistent sales for your company and reduces your dependency on paid marketing for years to come.
At Envision eCommerce, we provide you with dynamic SEO services to boost your eCommerce store and scale it to new heights. Visit our website to schedule a call and connect with our certified eCommerce experts that help your business shine.