When developing an online store, one of the most important decisions is choosing your eCommerce development platform to set a strong foundation. While there are plenty of eCommerce solutions out there, Magento and Shopify are the most popular ones.
Both of them offer many amazing features and benefits, but retailers prefer Magento when building an enterprise-level solution and there are many reasons behind the same. In this article, we will discuss all the benefits of choosing Magento over Shopify and why businesses are now opting for Shopify to Magento migration.
- Magento is More Scalable
One of the biggest problems for eCommerce businesses is scaling. While Magento is a highly scalable platform, Shopify has limited scalability. Magento can be as flexible and large as the business needs and this feature makes it a perfect platform for enterprise-level organizations.
Also, it is 20% faster as compared to Shopify and as a result, Magento stores deliver a perfect user experience. Thus, if you have expansion plans in the near future and CX matters a lot for you, it would be a good idea to choose Magento over Shopify.
2. Magento Can Help You Get More Visibility
Though search engine visibility is something no retailer can ignore, SEO tools are very limited in Shopify. You can just add meta tags, alt text, edit the website’s structure, and manage pages that you would like to crawl.
You can not increase the website loading speed (which might turn into an issue after you add plugins) or change the structure of the URL. On the other hand, Magento provides many advanced features to improve the visibility of your website. On top of the essentials, you can also work on URL edits, canonical tags, optimize meta descriptions, redirects, etc. Additionally, access to code will permit you to optimize it and help the Google bots crawl your pages quicker.
3. The Price Factor
Magento is an economical platform as compared to Shopify. It comes in two versions — Magento Community and Adobe Commerce. While the Magento community is the free version, Adobe Commerce comes at a license fee. Thus, you can go with whatever version suits your business needs and budget the most.
4. Coding Flexibility
Because Magento is an open-source platform, it is highly flexible. That means businesses can modify it according to their business needs and it also provides plenty of extensions and third-party plugins to give your online store the desired look and feel.
On the other hand, you can not modify Shopify’s code. This factor makes Magento a right fit for the development of complex online stores that need extensive customization like special URLs and seasonal templates.
5. Customizability and Features
Magento is a leader when it comes to customization and out-of-the-box features. It has 5000 add-ons as compared to just around 100 in Shopify.
Also, Magento has plenty of features ranging from faster checkouts to more upfront features like wishlists, recommendations, coupons, and much more. Magento’s B2B suite which is available for Adobe Commerce customers has advanced features like account management, quote management, page builder, and AI-powered live search. Shopify does not provide many of these features.
To conclude, Magento is a more flexible eCommerce development platform that offers advanced features for less money. Moreover, it is highly scalable so retailers don’t need to worry about scalability. Thus, if you want to develop a feature-rich and robust eCommerce store, opt for Magento over Shopify as your development platform.